Monday 30 January 2012

ALL - Digipaks

 

Jack Johnson : In between Dreams

Front
-Special edition sticker
-Bonus track sticker
-Artist name 
-Album title
-Graphic which carries on to the back

Back
-Track listing on the left hand side
-Consistent font with the front
-Bar code
-Production logos
-Website of record company, Jack Johnson official and fan site
-Copyright information

Inside
-Booklet
-Cd
-Picture of artist with guitar 
-Booklet in a cut out slot




James Blunt: Chasing Time: The Bedlam Sessions 

Front
-Artist name
-Album name
-A limited edition sticker that specifically says it includes a DVD and CD
-A picture of James Blunt across the front and links in with the back
-Parental Advisory sticker
-On the spine there is the name of the CD, the company name and catalogue number
-On the back a bar code
-DVD logo
-Company productions etc logos
-Copyright info
-Track listings
-Live in Ireland DVD
-Special Bonus






































Friday 27 January 2012

ALL - Filming

After waiting for our original Robbie (George Scaife) to contact us we decided to chose someone else as it is wasting our time waiting. We are filming 31st January with Jack Hanson during school time. We hope to have our performance footage filmed by the end of tuesday so we can start making our digipak and magazine advert.

Thursday 26 January 2012

Feedback Rough Cut 2

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds.
  • New MP3 to stop clicking
  • Wobble with camera on cake making shot
  • 'Very corny in a good way" - Ben Hudson
  • Cut down shots
  • More variation further on
  • Walkie talkie bit very good - boy in bed/girl in bed as well
  • Edit out shaky footage - freeze frame, slow motion
  • Blackberry
  • Painting too young for 14 years old - 12 years old instead
  • Birthday cards for each generation
  • PS2 car game and controller
  • Sync robot scene too track

ALL - Animatic

ALL - Generation Two Rough Cut




We decided to put all our clips together that we shot on the day to show the variety of shots we got. We filmed generation two first so used the clips to create a rough cut.

Tuesday 24 January 2012

JT- Magazine Ads

I researched further into magazine ads and found similar codes and conventions. 


The Enemy: Music For The People (found in Q magazine)


-Black Background
-A circular shape (ring) in the middle with different colours on
-White, bold titles
-Grey sub titles
-On the bottom of the page the enemy website




Depeche Mode : Sounds of the Universe ( found in Q)


-Grey/blue background
-A circle with loads of different coloured lines on
-Advertising whats out, e.g, vinyl and CD
-Logo for album cover and a earlier single
-Tour dates
-Depeche mode website
-Mute company logo and website




Maximo Park: Quicken The Heart (found in Q)


-Orangey/Brown background with single dashed lines running through it
-Date of album coming out
-White, bold font
-'Limited CD / DVD edition includes 68 minute film shot at Newcastle Arena'
-Saying when the single is out
-Maximo Park website
-Constellation names in the background


I then looked through 3 Now magazines and found that the adverts were completely different to Q mag due to the different target audience. Now is aimed at females from 15-50, it includes the stereotypical weight marketing and the adverts are mainly beauty products, these then sell because they appeal to the target audience (females). There mag ads are bright coloured where as Q is dark.  Looking through them,  the size of magazine ads vary from full page, half a page, quarter of a page and then boxed ads. 


'Magazine advertising is even more expensive than newspaper advertising. Long lead times also mean that ads must be paid for up to one month in advance of the advertisement actually being published, which can cause cash flow problems for small businesses.
However, magazine advertising does have a number of advantages, particularly in its ability to target niche audiences.
As an example of the cost, don’t expect to pay less than £200 for a full-page ad in a magazine with a readership of 5,000 people, and in may cases it’ll be considerably more expensive than that.
Always be aware that sometimes additional extras can be obtained, such as free space at trade shows or free advertising on the magazine’s website in return for placing an advertisement in their publication.'  
Marketing Mine Field 2012
This website shows different prices in Dollars for all of the different marketing spaces. 




In most magazines there are advert boxes, these usually include merchandise, cosmetic surgery (in women's Magazines), tour dates, chat lines and psychic predictions lines. 





Thursday 12 January 2012

ALL - Feedback Rough Cut 1

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Also for this early rough cut we showed it to adults at home who fit within the secondary audience category of original Robbie Williams followers.


Rough cut 1 feedback
  • Start- mantel piece, photo album (flicking through, touching a photograph) don't reveal that person, condolence card, wedding invite
  • Shakiness - slow down - baking scene
  • Nathan grab Katies bum- needs to be quicker
  • Pink spoon and bowl tongue
  • Match cuts to link
  • Josh's hands to wavy in driving bit
  • driving- cross cut between the 3 scenes (make new doc to show before and after - youtube annotation tool- do not have to be long)
  • Painting- space needs to be sped up
  • Boy smiling painting at robbies high note
  • child had blonde hair - hair changes as people are growing up so it doesn't necessarily have to been the same because in normal life it changes colour all the time
  • get audience feedback from people who don't know the idea to see if it makes sense
  • Don't keep 3 scenes, mix it up, less structure
  • cut youngest kids to high notes? find specific parts of the track to match with it
  • Trade shots into background of main scene, low opacity 
  • More shots of hug at the train> 360 degree angle? layering
  • Oldest dinner, darker/sadder bit of the song
  • Candle flames/fire flames
  • film some frost on the ground - match with duvet
  • Better ending
  • dont always show the face
  • More performance of robbie singing
  • pace can be slow in places
  • Film performance ASAP
  • Transitions need to be a lot smoother
  • Need performance footage
  • Fade into one another to signify them growing up

Rough cut generation 2 feedback
  • New MP3 to stop clicking
  • Wobble with camera on cake making shot
  • 'Very corny in a good way" - Ben Hudson
  • Cut down shots
  • More variation further on 
  • Walkie talkie bit very good - boy in bed/girl in bed as well
  • Edit out shaky footage - freeze frame, slow motion
  • Blackberry 
  • Painting too young for 14 years old - 12 years old instead
  • Birthday cards for each generation
  • PS2 car game and controller
  • Sync robot scene too track 

ALL - Filming over the holidays

Sophie and John
Zoe and Josh
We initially decided to film all generations over the christmas holidays, unfortunately this we didn't film as much as we had hoped, we only managed to film Generation 2. The other cast members were unavailable and we couldn't find any replacements. So we filmed Generation 1 and 3 the weekend we got back to school. All the filming went very well and the clips we have are what we imagined our idea to be like. 


Katie and Nathan

We haven't filmed any performance yet, we did try a couple of weeks ago but the weather was just too bad to even consider it. Our cast member is George Scaife (Studied media last year at Ilkley Grammar school), he is at university at the moment but said he would be willing to come back and film for us, so we are hoping to film him within the next couple of weeks.