ALL- Rough Cut 6 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Our teacher also gave us some feedback on this version of our music video and he in in keeping with our secondary target audience.

• check the frame size is consistent throughout
• check lipsyncing lines up fully
• (0.21s) 'we were free' layering - playful footage
• Robbie walking up the steps - random. Only use once. first shot too short?
• Break performance up - window <3 shot?
• some shakiness which needs to be edited out or deleted
• (1.11s) drum - edit to the beat
• (1.21s) frame boys face better, get rid of girls hand from the corner
• also crossfade with the following shot
• motion tab - ask for help? 100% in point, 0% out point
• split 2 shot up where licking the spoon - add robbie
• shakes whilst licking lips - delete
• phone shot is too random, doesn't fit
• space in the sky and train - link phone in on a layer
• blowing out the candles - put where the track really slows down and almost stops
• end - use the candle being blown out rather than the light being turned off
• layer kids on concrete for CU of feet at station
• (2.10-2.11s) shakes
• (2.13-2.14s) edit to the beat when percussion comes in
• flare effects
• 'flying' something knocked over/being thrown
• train set - link with the older gen on the train
• train set - big shake - slow down more to solve?
• oldest gen - hands on bum - creepy? takes away from the mood of the song
• not innocent (take out)
• dancing gen1 layer with Josh gen 2 - multiple layers 3or4 - resize and reposition them
• speed up dancing ^
• whale 'looks like hes having a sexual encounter with the carpet' - either delete or layer the same shot over and over again
• layer the girls face over the rocks during performance shots
• in bed together - not innocent - wear pjs
• more shot variety for the Robbie performance shots

ALL - Rough Cut 6

JT - Problems with applying genre to video

Our music video genre is pop, this is what Robbie Williams is classed as. But we have challenged codes and conventions of the stereotypical pop genre.

The common conventions of music videos:

Michael Jackson's Thriller Music
Video, with dance scenes
and digetic sound

• Narrative/Performance/concept
• linear/non-linear
• layering
• lip syncing
• variety of locations
• male and female gaze
• choreography
• artist
• digetic sound/breaks (eg,Thriller, Kanye West, Tribute Song, Look At Me Now, Depeche Mode-Its no good, they exaggerated conventions and challenged them)
• fast pace editing
• props
• costume
• dancing
• framing
• special effects
• hybrid
• shot type
• discontinuity editing
• vary speeds of editing
• lighting
• instruments



Ed Sheeran Lego house, Uses
instruments in video, guitar

• cutting to beat

Common conventions in Pop Genre

• Dancing (Single Ladies-Beyonce)
• Lip Syncing (basically all pop music videos)
• Fast Pace Editing (Domino- Jessie J)
• Male and Female Gaze (Cheryl Cole- Fight For This Love)
• Sexual Reference (Katy Perry - California Girls)

Nicki Minaj Super Bass
Lighting

The conventions we have used in ours

• Layering
• Variety of locations
• Lip Syncing
• Male/Female gaze (Laura Mulvey)
• Narrative/Performance
• Portrayed a hetrosexual relationship as the norm (normative)
• Constant narratve through out



Katy Perry Californa Gurls, Sexual
Reference and Male Gaze

• Performance seperate from narrative

The conventions we have challenege

• No Dancing
• Slowing down the editing
• Didn't put text on screen
• No digetic sound at begining and throughout

ALL - Final Middle of Digipak

JT - Rough Cut 5 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. 

• Extreme long take of Jack at the begining, zoom in, cut to a shot of him walking, it doesnt have to be lip syncing
• She's the one: focus on girls, split screen?
• First two performance shots, on screen far too long and too much
• second performance: fade to black, cross disolve?
• Fade to black into instrumental section
• Layer performance
• Jack agaisnt the lampost, do it to the beat, use empty half, c/u of singers face or boy and girl either side
• Kids on too long eating cake mixture
• greater variation of robbie
• flying: slow down, ghosting effect (trailing), animated zoom
• Blowing out candles, what comes next, zooming into candle
• more multiple layer
• More shot variation
• Split screen - (1,2,3,4), pop up one by one
• link all candles
• Jack sat on rocks: more shots of it, to break up performance, jumping off the rock-flying
• look through all Jacks footage, see if we can get any to break up the video
• Jack on rocks, on too long
• pace and variation

ALL - Rough Cut 5